Halogen win Prince's Trust
The Prince’s Trust is running a series of sporting events in 2008, based around a friendly rivalry between patron of The Prince’s Trust in the North East His Grace The Duke of Northumberland and his counterpart The Right Honourable Earl of Lord Durham, as part of The Prince’s Trust Challenge Trophy.
The brief was to produce high quality design work for a programme at each exclusive Prince’s Trust event. The events are targeted at famous celebrities, sportsman and landed gentry and wealthy land owners, because of this the programmes are to be a high quality take away and keep item.
Halogen won the pitch based on the balance of factors such as creative concept, brand compatibility, cost and value for money, associated production costs and long term brand development of The Prince’s Trust Challenge Trophy.
Halogen have it wrapped up
Halogen has been chosen by Findus to develop a Mediterranean and 3 Bean range for their Findus Wraps range of products. The products had to be perceived as authentic wraps from around the world with a differing ‘travel’ theme. They were to be sold as snacks and as part of a main meal. The design also had to allow for further extensions: potentially a Chinese/Cantonese version.
The strength of design with shelf presence, alongside quality creative and photography helped us to secure another great packaging project from this global food brand.
Halogen create a better outlook
Libby Barrow Landscape Design chose Halogen to market its new business which needed to be marketed and developed in the landscape gardening industry. The initial marketing strategy targeted consumer markets with fresh branding, a mailer and a website. This enabled the business to create, and build, its portfolio for future sales.
Halogen created a new and fresh branding for Libby Barrow Landscape Design which gave the business the correct look and image to promote itself. This was developed into mailings and a website that appeal directly to the target market and inspire it.
Halogen on probation
Northumbria Probation Service website was outdated both in terms of design, functionality and usability. Halogen was chosen on the strength of their creative design and technical expertise in a pitch involving five other leading agencies. Halogen created a clean, professional design that complimented the existing branding. The structure of the site is user friendly and fully accessible without compromising the design. The site is also supported by a full content management system and a secure private area for staff to obtain internal information. Halogen are delighted to have broken into the public sector and have been commended for their straight talking, no-nonsense approach to website design. The site is due to launch in June. |